About Lance Thomas
30+ Years of Finance Experience. Real-World Business Perspective.
I bring institutional-grade financial rigor to owner-led and growth-stage businesses — with the credibility of a seasoned CFO and the perspective of someone who has run a business.
Credentials & Background
ACMA, CGMA
Chartered Global Management Accountant — a globally recognised credential in management accounting and strategic finance.
30+ Years of Experience
More than three decades of hands-on finance and accounting experience across industries, company sizes, and financial challenges.
Controller & Financial Leadership
Deep background in controllership and financial leadership — building the reporting, controls, and processes that underpin sound decision-making.
Business Ownership Experience
Having owned and operated a business, I understand the pressures, trade-offs, and decisions that business owners face every day.
Pricing Expertise
Specialist knowledge in pricing strategy, margin analysis, and customer profitability — including the Confident Pricing Academy.
Systems & Finance Transformation
Proven experience leading finance transformation initiatives — improving reporting, automating processes, and implementing better systems and controls.
My approach
Finance that serves the business — not the other way around.
Too many businesses treat finance as a compliance function — something that happens after the fact. I believe finance should be a strategic partner at the table, helping leadership teams make better decisions, faster.
With more than 30 years of experience — and the perspective of someone who has owned and operated a business — I bring both the technical depth and the practical judgment that owner-led businesses need.
Whether you need a Fractional CFO, help with pricing strategy, or a full finance transformation, I work as an extension of your team — focused on outcomes that matter to your business.
Let's talk about your business.
Schedule a no-obligation conversation to explore how strategic finance can help you grow.